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AMA News

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Car brands changing ads to target consumers

published on 21 July 2014

Kia, Nissan and Infiniti are targeting audiences based on the vehicles they own to develop bespoke online campaigns tailored to their consumption habits.

AMA Forums

Your team

If you had to describre each member in your team, what 3 words would you use?

Last post March 25 2014(0 replies )

Fresh people in the sector

From the perspective of an experienced individual in the Automotive Industry, what advice would you give to someone coming fresh into the sector?

Last post March 14 2014(0 replies )

Recruiting a Manager

Research shows that it costs up to 8k to recruit a Manager. What measurements should Employers have in place to make sure that the right individual is hired?

Last post March 11 2014(0 replies )

Product Range

The IMI have developed a range of automotive specific Management & Leadership (M&L) tools to aid organisations from the first stage of recruitment and selection through appraisal and targeted development to recognised status with accreditation.

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